Elizabeth Wanjiku Waweru

Sales and marketing specialist

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​Completed a Sales and Marketing Boot Camp at 7DaysChic from May 6, 2024, to November 6, 2024, where she gained hands-on experience and developed key skills across various areas, including:

• Digital Tools Proficiency: Mastered the company’s ERP system, CRM software, and email platform. This included managing tasks, preparing daily reports, logging work hours, requesting time off, and facilitating seamless client communication.
• Digital Marketing Contributions: Authored four detailed articles and created four video presentations, all published on the company’s website and shared across social media, significantly boosting online engagement.
• Lead Generation Campaigns: Successfully sourced 250 industry-specific leads and conducted a strategic cold email campaign to attract prospective clients.
• Sales Presentation Development: Designed and delivered impactful sales presentations tailored to introduce the company to potential clients effectively.
• Marketing Plan Fundamentals: Gained foundational knowledge in marketing strategy and initiated the first draft of a comprehensive marketing plan.
• Model Recruitment Efforts: Prepared presentations, organized meetings, and implemented follow-up strategies to attract and onboard models into the business.
• LinkedIn Lead Generation: Learned how to effectively generate leads and connect with prospects via LinkedIn.
• Training and Knowledge Sharing: Trained new colleagues and developed educational materials to enhance team productivity.
  SEO Expertise: Completed an SEO course and created backlinks to improve the company’s platform visibility and search engine rankings.
  
  

Her Feedback: Achievements and Key Learnings

1. Enhanced Recruitment Skills: Through managing hundreds of model applicants, I gained experience in high-volume recruitment, including the nuances of maintaining consistent follow-up, managing communications, and tracking applicant progress.
2. Market Analysis and Persona Development: My involvement in persona creation and market research provided me with skills in analyzing target audiences and tailoring brand messages to specific demographic profiles, a skill crucial for luxury management and brand positioning.
3. Content Creation and Branding Knowledge: The articles and presentations I developed strengthened my ability to produce engaging, educational content on personal branding, SEO, and portfolio creation, which are key in the luxury and fashion sectors.
4. Digital Marketing and SEO Insights: Working on SEO-focused content and understanding its role in brand visibility was a valuable learning outcome. This knowledge, coupled with hands-on experience in LinkedIn ad campaigns, enriched my understanding of digital marketing for brand growth.
5. Leadership and Training Experience: Leading intern training, developing instructional content, and conducting one-on-one sessions honed my leadership and communication skills. This responsibility underscored the importance of clear guidance and follow-through in team-based environments.